What follows is part of a email that was sent to a client this week concerning some problems we were having with Google Analytics.

“Ok, first thing is first. I can’t personally guarantee 100% that I’m going to resolve this. There’s several things outside of my control that could be causing anomalies; the visitor clicks on a link before the analytics code loads, GA hiccups, or the planets haven’t aligned properly. It’s Google Analytics and it’s free and so that means no direct support. There’s no person to contact at Google to say ‘Why isn’t this working?’. They have a support forum and it’s like panning for gold in there. Sometimes you find a nugget, but mostly it’s dirt and dead bugs. I’ll keep pounding at it, but at some point I’ve got to say that there are parts of this that are out of my hands.”

I can’t say I stated everything as eloquently as I should have. I was a little frustrated with the problem seeing as how I thought it was resolved. Some of it was my fault and the rest of it I can’t determine because I haven’t worked my search engine voodoo well enough to find the answer. But I walked away from this with some key lessons.

• Google Analytics isn’t 100% Accurate
  Don’t believe me? Here let me Google that for you. When you’re looking at those numbers, you have to realize that they’re not the gospel truth. There’s some stuff missing. It’s the nature of the beast.
• They Crowdsource Support
  Google provides this service free. If there’s a problem, the only official form of support is the Google Analytics Support Forum. There’s a lot of good infromation in there, but you have to hunt to find it & that takes time. There’s no 800 number, no email address; just a forum with a search function and the wisdom of the masses.
• Some Issues will never be resolved
  It does some cool stuff, but sometimes it goes goofy. Chances are that there is a answer to the problem somewhere out there, but there’s a smaller (but significant) chance that it isn’t. We’re not paying for it, so we don’t exactly have the backing to make ‘em fix it. Free is good, but it has it’s drawbacks.

So, like it, love it, hate it; but it is what it is.

Cool? Yes.

Free? Yes.

Accurate? Not so much.

Frustration Free? Absolutely not.

I saw a Re-Tweet of this tweet (profanity warning) Sunday night and it got me to thinking that with all the new location based services like FourSquare, Gowalla & TriOut, we really face the possibility of check-in overload. It’s not a new thing. When Brightkite came out and one could push their updates to Twitter, there was a similar outcry of, “Hey, go easy on the updates!”.

I mean, really, who cares if I’m checking in to the KFC for the 5th time this week?

But, on the flip side, if someone might see something out of the ordinary and post a picture of it (like the monster pancakes from @CosmicKitchen) then I’m more likely to look at it and go, “hey, that’s pretty cool.” and file it away mentally for future reference.

So, maybe the strategy shouldn’t be to get all your customers to broadcast every single time they check in, but offer something different & unique that’ll be tweet-worthy. Good marketing tells a story so give them something that they *must* tell their friends about.

Inspired by a semi-panicked client email today & because I know you were wondering how to do it:

Microsoft Office Online: Create a backup copy of my Contacts

http://office.microsoft.com/en-us/outlook/ha011127411033.aspx

Google knows all, my friends. Google knows all.

via Wooster Collective

I’ve noticed several inconsistencies in the way businesses are using Facebook and I think a lot of it comes from not really understanding the different types of Facebook accounts/pages and how they work. If you get caught doing the wrong thing, Facebook can delete all of your accounts and that would mean the loss of a lot of hard work & followers. So, it pays to do a little research before you jump in.

Types of Facebook Pages

1. Personal Account
   This is the account that any *person* can have when they go to Facebook and sign up. I’m emphasizing *person* because it’s very important to understand that these are for individuals and not groups/businesses.
2. Page
   This is the official representation of a business on Facebook . You must be an authorized representative of the business in order to create one of these.
3. Group
   This has some important differences from The Page, but the main thing is that you need not be an official representative of a business/group to create one of these.

Well, That’s about as clear as mud…

Yeah, I know. It’s confusing. The best way that I know to explain it is to tell a story about a familiar character.

Jethro Bodine moves with his uncle’s family from the Ozarks to Beverly Hills. In this strange & wonderful new land, Jethro makes a lot of new friends, but he finds himself missing the friends and family that he left back home. One of his new California friends (Miss Jane) suggests to Jethro that he join Facebook to keep in touch with them. This sounds like a great idea, so he signs up for a Facebook Personal Account. Unfortunately, no one from back home has indoor plumbing much less a computer with an internet connection, so Jethro’s friend list mainly consists of his really weird Hollywood friends and all of the animals that his cousin Ellie May has created accounts for.

Eventually, Jethro’s Uncle Jed gets tired of seeing him sitting around watching TV while eating cereal out of a mixing bowl and tells him that he needs to go out and get a career. He tries a lot of different jobs (bookkeeper, brain surgeon, street car conductor…), but settles on the role of Hollywood Producer. None of the big studios will hire him, so he starts his own production company and names it JBP Studios. Uncle Jed gives him a little cash for marketing, so Jethro creates a Facebook Page for his studio & put the money in ads on Facebook. He also tells his weird Hollywood friends about the page and they all become fans. Their friends see that they’ve become fans and they join up as well. Pretty soon Jethro has the most fans of any business on Facebook before he’s even released a single movie.

After many months of hard work, JBP Studios releases their first movie titled, The Double-Naught Spy and despite the massive push on Twitter, it’s a tremendous failure. It has such abysmal numbers on the first weekend that the distribution company decides to immediately pull it in hopes that the general public will not hear the horrendous reviews and buy it on DVD because the cover looks cool. However, no one buys the DVDs and the movie is forgotten until several years later when a programming director for TNT uses it to fill gaps in programming for five nights in a row.

Then, something odd happens.

A young man in Akron, Ohio sees The Double-Naught Spy on the last night of the TNT run, and is immediately inspired by it. He finds a copy of the DVD in the discount bin at Wal-Mart and begins organizing viewing parties for all of his friends. One of them starts a Facebook Group called Fans of the Double-Naught Spy and word of the movie goes international. Soon, it becomes a cult classic and Jethro returns to the Ozarks as a hero. Parades are held, keys to the city are presented, and Jethro retires on the income from the licensing rights for Double-Naught action figures, lunch boxes & t-shirts.

Summary

If you managed to make it this far, then bravo for you.  Here’s what you need to remember:

1. Facebook Personal Account – Individual People

2. Facebook Page  – Official Business

3. Facebook Group – Unofficial Representation

4. Never under estimate the power of TNT reruns.

More Resources

Facebook Advertising: Pages

Facebook Business Accounts

140 Characters is just too short a space to recommend people to follow on Twitter. So, Here are my #FollowFriday recommendations. This isn’t a comprehensive list & I’ll try to do this on a regular basis.

• @JimWare – “Night editor and crime team leader at StarNewsOnline.com and the StarNews newspaper”
  I try to follow a lot of news folks (both print & Broadcast). Jim is a genuinely nice guy and always a pleasure to talk with.
• @WilliamLang – “25 year old entrepreneur. // SEO/Social Media Enthusiast. // Larry David Imitator.”
  William is a sharp young man and someone to keep an eye on (but in a good way).
• @CosmicKitchen – “Casual Breakfast/Lunch/Dinner Restaurant headed by a Culinary Institute of America Graduate (910) 792-6720″
  Kristin runs the Twitter account for Chris’ Cosmic Kitchen. If you’re a business wanting to use Twitter, look at her tweets and take notes.
• @gwensutton – “Jazz Loving, Hard Working, Woman!”
  If you’re interested in real people that are worth getting to know, this wonderful lady is a must to follow. (She’s a pretty good shutter bug too)
• @DeniseMerritt – “QuickBooks expert, bookkeeper, wife, mom to 2 daughters, scrapbooker, quilter, lover of Jesus, Third Day and Eagles music fan, love 24 and Kay Arthur Precepts.”
  QuickBooks expert, but also another good real person to follow.
• @scottpiner – “Photographer”
  Excellent, Excellent photographer – and a new dad.
• @NatashaNDavis – “Nonprofit updates, gardening, gluten free lifestyle, and Cape Fear area events and news”
  Community minded Tweets (plus, anyone that works with non-profits is more than ok in my book.)
• @CoachReggie – “ActionCOACH Business Coach, OU Sooner Fan, Husband, Daddy, Christian, Business Educator, Mentor, Speaker, Butt Kicker of Small Biz Owners, Social Media Junkie”
  Man, what more can I add to that bio?
• @carolynmejia – “Wife, mom, geek, and all round lover of all things good and/or funny. Media Director at The ROCK. http://rockwilmington.com”
  ‘Followed her on Twitter, met her in person and discovered that we knew each other from more than 20 years ago at a church in Raleigh. (ain’t life funny that way?)

Congrats to all the guys at StarNewsOnline.com! The MyReporter.com website recently won the Citizen Media Award in the Knight-Batten Awards for Innovations in Journalism.

And what can you take away from this? A little quote from their announcement says it all…

“Executive Editor Robyn Tomlin had noticed editors and reporters were connecting with readers on Twitter and other social networking sites, and she saw that readers appreciated the personal connection to people who reported the news.”**

Using social media isn’t about just blatantly promoting yourself. Tootin’ your own horn a bit is ok, but if you’re not making personal connections then you’re probably not going to get a whole lot out of it. In fact, if all you do is toot away, you’re probably going to come off doing a good bit of damage.

link: MyReporter.com wins national media award

** BTW, local TV stations should take note. Simply tweeting teases like you’re tossing to break isn’t going to cut it.

Kevin Spacey explains Twitter to David Letterman.

No post production on this!

(via: adverbox)

I finished reading When You Are Engulfed in Flames this past week and noticed that Chip Kidd designed the cover. A little Googlin’ and I found this cover gallery on his official web site.

Chip Kidd Cover Gallery