**This was originally shared over the summer on Facebook (Like Meeeee!), but I thought it’d be good to share it here too.
Someone tell Britt’s Donuts that they’re doing it wrong. No web page. They have Facebook ( http://www.facebook.com/pages/Britts-Donut-Shop/189424071099111 ) & Twitter ( http://twitter.com/BrittsDonuts ) but never update either one.
But, hey… look at that Facebook page. 5,946 likes, 4,601 checkins, 327 mentions? How can they do that without engaging?
Not everyone needs a website or a social media strategy. I think the world would be a slightly happier place if we spent more time being awesome instead of feeding quarters to the hype machine… just don’t tell anyone that you heard that from me.