Old Spice Videos Blitzkrieg
Wednesday, July 14th, 2010In case you’ve been living under a social media rock for the past 48 hours, Old Spice has launched the current mother-of-all viral social media campaigns.
Apparently, they’ve assembled a crack creative team and locked them in a Portland, Oregon bunker with cameras, a shower and a live internet connection to answer questions posted at various social media sites.
When I first sat down to write this, I thought I was going to poke all sorts of holes in it. Yeah, a big company with a well established character & brand could do this sort of thing with deep pockets, but it really doesn’t do any good for the little guys. Local businesses could never pull this sort of thing off.
But why not?
I mean, yeah, you couldn’t do it on this sort of scale cranking out 87 videos in 11 hours that get national attention, but how about on a micro scale?
Maybe one a week?
With some sort of interesting delivery?
Educating & informing your potential customer base instead while entertaining them?
It could be done.
But you’ve got to have something of value and be interesting first.


