Congrats to all the guys at StarNewsOnline.com! The MyReporter.com website recently won the Citizen Media Award in the Knight-Batten Awards for Innovations in Journalism.

And what can you take away from this? A little quote from their announcement says it all…

“Executive Editor Robyn Tomlin had noticed editors and reporters were connecting with readers on Twitter and other social networking sites, and she saw that readers appreciated the personal connection to people who reported the news.”**

Using social media isn’t about just blatantly promoting yourself. Tootin’ your own horn a bit is ok, but if you’re not making personal connections then you’re probably not going to get a whole lot out of it. In fact, if all you do is toot away, you’re probably going to come off doing a good bit of damage.

link: MyReporter.com wins national media award

** BTW, local TV stations should take note. Simply tweeting teases like you’re tossing to break isn’t going to cut it.

File this under I-totally-didn’t-see-this-coming.

Craig Thomas & Sheila Brothers have made the jump from WGNI to mornings on the yet to be launched Sunny 104.5. They’ll be broadcasting on WILM-TV as well from 6-7.

Like, wow!

link: StarNewsOnline.com