I saw a Re-Tweet of this tweet (profanity warning) Sunday night and it got me to thinking that with all the new location based services like FourSquare, Gowalla & TriOut, we really face the possibility of check-in overload. It’s not a new thing. When Brightkite came out and one could push their updates to Twitter, there was a similar outcry of, “Hey, go easy on the updates!”.

I mean, really, who cares if I’m checking in to the KFC for the 5th time this week?

But, on the flip side, if someone might see something out of the ordinary and post a picture of it (like the monster pancakes from @CosmicKitchen) then I’m more likely to look at it and go, “hey, that’s pretty cool.” and file it away mentally for future reference.

So, maybe the strategy shouldn’t be to get all your customers to broadcast every single time they check in, but offer something different & unique that’ll be tweet-worthy. Good marketing tells a story so give them something that they *must* tell their friends about.